The Procopio Companies

The Procopio Companies is a full-service development, construction, and management company that has achieved significant growth over the past decade.

In 2019, Procopio engaged Nickerson to develop a communications strategy that showcased their most recent success stories and the forward-thinking accomplishments of the company’s leadership. Based in Greater Boston, The Procopio Companies’ focus was on regional press and enhanced name recognition, along with company promotion nationally as a fast growing, industry leader.

Additionally, Nickerson has developed specialty marketing campaigns to drive specific goals related to property marketing and leasing velocity.

Caldwell ‘Move into Your Moment’ Campaign

Challenge:

The Procopio Companies looked to Nickerson to create a multi-pronged marketing campaign to increase the leasing velocity at one of their multifamily properties “Caldwell” in Lynn, MA.

Solution:

Nickerson sought to develop a campaign with unique energy and attention-grabbing visuals. The Nickerson team was inspired by Procopio’s partnership with Gronk Fitness equipment at two other Procopio properties: Lume and Mosaic. We reached out to Gordie Gronkowski, Jr. and collaborated on ways he could bring his energy, enthusiasm, and “cool factor” to Caldwell’s marketing campaign.

Services

Creative Services

Marketing & Strategic Planning

Drone Videography

Video Editing

Awards
2022 Hermes Creative Awards: Platinum Winner – Best in Strategic Marketing & Advertising

Gordie Gronkowski Collaboration

Nickerson partnered with Gordie Gronkowski, Jr., to promote how awesome it is to live at Caldwell. Nickerson worked closely with Gordie to create dynamic, eye-catching scenes for billboard design, an MBTA ad series, and social media. We also developed a video of Gordie living it up at this unique property while showcasing his new functional beverage brand, Vue.    

Billboard

The campaign featured a billboard on the busy Rt. 1A in Lynn, MA, drawing the attention of thousands of daily commuters. The energy Gordie Gronkowski, Jr. displayed jumping into the rooftop pool at Caldwell, was both eye-catching and reflective of the “Move into Your Moment” feeling that living at Caldwell exudes.

The design and livelihood at Caldwell have the same upbeat, energetic, and modern lifestyle my brand Vue promotes. Being a part of this campaign was a blast. Move into Your Moment at Caldwell perfectly aligns with Vue’s active approach and being on a billboard and MBTA signage across MA? Not too bad either.
-Gordie Gronkowski, Jr.

MBTA Ads

Nickerson designed attention-grabbing ads that spiced up the commute on the MBTA Blue Line and North Shore Commuter Rail. Utilizing Gordie’s social handle also provided the opportunity for commuters to engage with Gordie online, while Gordie continued to share reels and posts from the ‘Move Into Your Moment’ campaign. The circle of collaboration garnered significant attention for both parties.

Social Media

Nickerson designed an integrated social media campaign that aligned with the billboard and MBTA ads and provided opportunities for shared engagement with Caldwell’s followers, target market, and Gordie Gronkowski Jr.’s social media followers.

The Results:

The campaign was a successful and award-winning partnership hailed by both Gordie Gronkowski Jr., and The Procopio Companies for its creativity, energy and overall engagement.