Challenge:

Sasaki engaged Nickerson as the world-renowned design firm sought more significant media coverage and recognition than had been accomplished with previous agencies. Sasaki was interested in having its award-winning projects featured in prominent architecture and design publications, and also desired more significant thought leadership opportunities in both industry trade and business outlets.

Solution:

Nickerson’s team sought to develop a holistic understanding of Sasaki’s projects. We developed a variety of angles and garnered press across numerous of national and international publications, through coverage of the design perspective, community impacts, and business implications of Sasaki’s projects. We also created messaging promoting Sasaki’s corporate culture and growth and positioned Sasaki’s team members as industry leaders in their respective fields.

Services 

PR & Communications

Marketing & Strategic Planning

Examples

Akamai

Nickerson was tasked with collaborating with the Akamai team to develop messaging and promote Sasaki’s architecture and interior design efforts at Akamai’s global headquarters in Cambridge, MA. Sasaki sought to promote their “Aka-mile” design, and Nickerson identified opportunities in local business columns, international design press, and CRE/AEC industry trade publications.