Maples Crossing partnered with Nickerson in September 2019 in preliminary planning for the groundbreaking and launch of the development.
Nickerson was tasked to plan and execute a groundbreaking ceremony, securing press, inviting community leaders, and developing a social media strategy for the complex’s launch. During early planning stages, the team recommended a rebranding from The Atlantic Sports Center to Maples Crossing and designed a new logo and website before groundbreaking. Nickerson continues to secure media exposure and manage Maples Crossing’s social media platforms.