Challenge:

A longtime Nickerson client-partner, non-profit Housing Families came under new leadership in recent years, and entered a period of accelerated growth during the pandemic as they successfully provided support to communities, families, and individuals in need. Now offering new services, and serving additional communities, Housing Families felt it was time to formalize the organization’s brand, mission, and goals for the coming decade.

Solution:

In collaboration with Housing Families, our team executed an integrated branding, marketing, and communications strategy. Nickerson’s full team was involved in the process from the outset to ensure Housing Families’ goals were met, and establish cohesion across all materials created. Through our team’s collaboration, all marketing and communications efforts executed on behalf of Housing Families contain a consistent message, branding, and imagery.

Services 

Creative Services

PR & Communications

Marketing & Strategic Planning

Examples

Brand & Website

Our team reviewed Housing Families’ current branding, marketing, and communications efforts, from internal team communications to the website and fundraising brochures. We also conducted a comprehensive review of the future uses for the brand to ensure longevity. Our team identified and developed multiple themes, logos, and images that aligned with Housing Families’ goals, reviewing and refining each option with the Housing Families team until a clear brand look and feel was established. Once the branding was finalized we developed guides for usage that would assist Housing Families with brand usage across digital, print, and other marketing materials.