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Shorenstein

Shorenstein, Center Plaza

Shorenstein Properties was looking to bring a sleek and modern feel to a classic Boston landmark in order to attract tech companies looking for unique office space.

Nickerson employed an aggressive campaign to create a cohesive rebrand of Center Plaza as “The Center Of It All” through marketing and public relations campaigns. The creative services team developed a new logo, collateral, and website for the property, and Nickerson imagined and hosted VIP receptions for Boston Calling and New England Patriots Super Bowl Victory Parade in 2015.

Photo Credit: Allan Dines Photography

Photo Credit: Allan Dines Photography

Photo Credit: Allan Dines Photography