Shorenstein Properties was looking to bring a sleek and modern feel to a classic Boston landmark in order to attract tech companies looking for unique office space.
Nickerson employed an aggressive campaign to create a cohesive rebrand of Center Plaza as “The Center Of It All” through marketing and public relations campaigns. The creative services team developed a new logo, collateral, and website for the property, and Nickerson imagined and hosted VIP receptions for Boston Calling and New England Patriots Super Bowl Victory Parade in 2015.