Shorenstein Properties partnered with Nickerson to promote their newest project at 1407 Broadway in New York City, located within Times Square South, as they sought to reposition the property and position the building as the epicenter for NYC’s emerging tech market.
Nickerson developed a branding and marketing strategy to enhance visibility and placemaking at the building. The creative services team developed signage to cover the scaffolding on the façade of the building and a new website. Nickerson also created a destination buyer’s lounge for Buyer’s Weeks in the nearby Garment District.