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Leadership

Leadership

CEO & Founder
Boston, MA

Lisa Nickerson is the CEO & Founder of Nickerson, an international, award-winning, full-service branding, marketing, PR and communications agency with offices in Boston, New York, Los Angeles, and Miami. Lisa also serves as the CMO and CRO of Infinityy, an online platform transforming real estate decision making into a collaborative online experience.

Lisa was recognized as a 2022 GlobeSt Real Estate Forum Woman of Influence in the Marketing/Communications Professional category, an honor given to the most influential women in real estate marketing. Additionally, Lisa was recognized by Bisnow in 2018 as a “Boston Power Woman” and was also awarded the 2016 PRISM for Marketing Professional of the Year. Lisa and the Nickerson team were the 2019 PR Daily ‘Winner’ and 2020 PR Week ‘Finalist’ for Crisis Communications/Reputation Management.

Nickerson is a sought-after speaker and moderator, a devotee of professional and community service, and a champion of women’s leadership initiatives. She is an active member of Urban Land Institute (ULI) and ULI|Boston|New England’s Advisory Board, Chair of ULI New England’s Technology Council, Co-Chair and Communications Chair of ULI Women’s Leadership Initiative Council 2019-2021, Board Member & Founder’s Circle Chair of the Greater Boston Arts & Business Council, Host Committee Member and upcoming Board Member of Cristo Rey Boston High School, former Board Member & VP of Sponsorship of Boston Women in Media & Entertainment 2016-2020, and a former Board Member of SIOR|New England Chapter 2013-2017.

Nickerson has been a board member and development chair of Housing Families Inc. since 2006 and has been a member of the Joshua Frase Foundation (JFF) since 1997 and Board Member and Vice President of JFF since 2019.

In partnership with her daughter, Catherine McGonagle, Nickerson is the Co-Founder and Advisor of STEMS Flower Farm, LLC, a flower farming venture and content producer teaching high school and college students the power of entrepreneurship.

A proud graduate of Boston College, Nickerson resides in Wayland, MA with her soon-to-be husband, Bob Cramer. A five-time runner of the Boston Marathon, aspiring triathlete, and avid gardener, Nickerson revels in keeping a “rhythm” in her life that brings her great pleasure while also feeding her curiosity and desire for achieving all that is possible.

617.431.6110 | lisa.nickerson@nickersoncos.com

Delaney Nelson
Managing Director
Los Angeles, CA

As Managing Director, Delaney is responsible for the development, management, and growth of Nickerson’s strategic corporate initiatives and oversight of Nickerson marketing projects and client-partner account management. She is also responsible for contributing to Nickerson’s continued national and international growth and success, including ownership of all West Coast relationships and business development.

Delaney has over a decade of marketing and public relations experience, and has held positions of increasing responsibility in marketing, communications, and business development. Most recently Delaney spent five years as the Vice President of Development at a vertically integrated real estate development firm specializing in creative financing mechanisms such as new market tax credits, opportunity zones and low-incoming housing tax credits, among others. In this role, she managed the firm’s development activities from concept to delivery in sectors such as multifamily housing, affordable housing, industrial warehousing, commercial office space, and hospitality. In her prior roles, she spent time in advertising, marketing, and public relations for online retail and tech industries, both agency and in-house. Delaney has established brands both locally and nationally through key partnerships and strategic public relations efforts with brands such as HGTV, Architectural Digest, and Better Homes and Gardens.

Delaney is a former a Big Sister mentor and board member of the Greater Omaha YMCA Armbrust branch. She is a graduate of the University of South Dakota where she earned a B.A. in Strategic Communications with an emphasis in Public Relations and Advertising. She was also a member of the South Dakota Coyotes swim team.

213.204.1130 | delaney.nelson@nickersoncos.com

VP, Performance Management
Boston, MA

Molly serves as Vice President, Performance Management, overseeing the strategic direction of Nickerson through client-partner satisfaction and internal operations. Molly has also serviced many commercial real estate AEC, hospitality, and lifestyle clients from the local to international level, including Sasaki, Alliance Residential, and the Urban Land Institute (ULI).

Molly previously worked at a residential real estate brokerage in Washington, DC, where she served as Marketing Manager, initially supporting all agents within the brokerage before leading marketing and budgeting efforts for the agency broker’s personal book of business. She also supported operations efforts during a complex company acquisition.

Molly is a member of ULI Boston/New England’s Women’s Leadership Initiative Council, Women’s Leadership Steering Committee and Programs Committee. She was also a Charter Member of the Ragan Communications Roundtables. Her philanthropic endeavors include a position as Chair of Housing Families’ Young Professional Advisory Council and member of the Development Committee.

617.459.4724 | molly.silvia@nickersoncos.com

Director, Strategic Communications
Miami, FL

Sarah spearheads strategic communications and thought leadership for Nickerson and the agency’s many client-partners. She also leads Nickerson’s Miami office, providing leadership for the company’s south Florida locations.

With over two decades of Communications experience, Sarah spent most of her career in the energy, oil and natural gas industry in positions of increasing responsibilities with many well-known energy providers where she focused on strategic communications planning, executive leadership support, thought leadership, crisis communications, as well as writing, editing and public relations work.

​Sarah has helped to lead the crisis communications for multiple restoration and recovery efforts by creating integrated communications plans including the following elements: media relations, stakeholder outreach, customer communications, advertising, and internal communications.

She is a member of ULI Southeast Florida/Caribbean, the Women’s Energy Network, a past member/board member of the Marcellus Shale Coalition and numerous industry groups. She is also a former board member of the Fayette County Cultural Trust. An accomplished writer in her spare time, she has penned two recently published novels.

305.222.7708 | sarah.barczyk@nickersoncos.com

Associate Director, Creative Services
Los Angeles, CA

Joseph Soto is responsible for the creative strategy for the company and its many client-partners. In addition to overseeing the company’s award-winning creative services team, Joseph has spearheaded the launch of Nickerson’s LA location, including the growth of the agency across the West Coast.

With over a decade of experience, Joseph has executed creative campaigns for numerous brands across the life science, technology, hospitality and real estate industries. Over the course of his career, he has worked on high profile brand activation projects such as Encore Boston, Benchmark Senior Living, Werfen Worldwide, and Housing Families.

Joseph graduated from Massachusetts College of Art & Design, and has experience in graphic design, brand development, web design, and package design.

Joseph is a professional member of the Graphic Artists Guild, a member of Color Marketing Group, a member of AIGA LA and a member of Urban Land Institute (ULI) Los Angeles.

323.968.5088 | joseph.soto@nickersoncos.com

Nick Gillett
Associate Director, Sustainability
Seattle, WA

As Associate Director, Sustainability for Nickerson, Nick leverages his extensive academic and professional background in corporate sustainability to ensure environmental, social and government (ESG) and sustainability principles are centered throughout client-partners’ portfolios of work, to communicate and elevate their positive impacts. He also draws from his expertise in interpersonal communication, as well as his curiosity and diligence, to foster exemplary client-partner relations.

Prior to joining Nickerson, Nick worked for a top PR firm on its Social Impact & Sustainability team, servicing a diverse set of clients that focused on sustainability. Prior to that he worked in the built environment and green building realm, where he contributed to a multitude of projects ranging from multi-unit apartment buildings to hospitality spaces. In his roles, he navigated green building paradigms such as Leadership in Energy and Environmental Design (LEED) and International Living Future Institute (ILFI), with an emphasis on improving the environmental performance of projects. During this time, Nick also served on the zero-waste committee of the International Interior Design Association (IIDA).

Nick received his Master’s degree in Sustainability Leadership from Arizona State University and earned a Bachelor’s degree in Business and Sustainability from Western Washington University. He also holds a LEED Green Associate accreditation, through the U.S. Green Building Council and is an industry member of IIDA. He is proud to bring his passion for sustainability and his unique background spanning public relations and the built environment to Nickerson and its diverse group of client-partners.

562.620.2499 | nick.gillett@nickersoncos.com