Expertise

PR & Communications

Strong relationships are the cornerstone of strong PR strategies. Let our relationships further elevate your brand.

Public relations and public relations monitoring
Internal/external messaging
Media outreach
Community relations
Social Media and social media monitoring
Influencer expertise and campaigns
Event and social activations
Corporate communications (internal/external)
Media preparations and training
Thought leadership

Marketing & Strategic Planning

Strategy can optimize your business objectives. Nickerson’s know-how can magnify your brand.

Brand strategy
Message development
Social media content creation
Digital/SEO advertising
Market research and analytics
Concept testing
Campaign optimization
Advertising and media planning
Email targeting
Program and campaign design
Event and social activations
Reporting and analysis

Creative Services

In today’s visually-stimulating world, forward-thinking branding is vital. We’ll energize your company through innovative design and creativity.

Brand development
Website creation and management
Collateral production
Environmental design
Graphic design
Video production
Photography
Signage and wayfinding design

Photo Credit: Scott Eisen for The Boston Globe.

Risk & Reputation Management

Your reputation is our reputation. Crisis management begins before crises occur, and we’ll strengthen your plans, creating strategies that allow us to manage a crisis in real-time.

Manage a risk before it takes place.

Risk planning and preparations
Reputation management
Crisis operations
Crisis communication monitoring and management
Third party and spokesperson coordination

Industries

Tech

Hospitality

Real Estate & AEC

Lifestyle

Testimonials

Sometimes we see our projects from a perspective not seen by the rest of the world. Your perspective and strategic planning have created new ways of thinking about and promoting our work that connects Sasaki to larger movements in the world and media.

Elizabeth von Goeler

Chair of External Relations Board of Directors, Principal Interior Designer, NCIDQ, Sasaki

We have worked with Nickerson for several years on our PR initiatives both for corporate and project-based initiatives. We have enjoyed a terrific relationship with the Nickerson team and our placements have included prominent features in everything from regional publications to multiple placements in the Wall Street Journal.

Eric Schlager

CEO, Bulfinch Companies

Shorenstein worked with Nickerson to manage the complete rebranding, repositioning and communications for major assets in Boston and NYC, and I give them my strongest recommendation. Their real estate knowledge and industry experience, coupled with their full-service offerings, allowed for a seamless experience and excellent results. Nickerson’s team is always enjoyable to work with and we were consistently impressed with their ideas and recommendations. Nickerson’s efficiency, while always prioritizing the end goal, meant we could count on them to represent Shorenstein at important meetings, including the Garment District Alliance (formerly the Fashion Center BID) Board meetings. They collaborated with our project partners, including our architecture and cooperating brokerage firms, and developed the best solutions, going far beyond the call of a typical agency.

Kevin Kuzemchak

Managing Director, USAA Real Estate - Formerly Senior Vice President, Shorenstein Properties LLC