Copywriter, Marketing
May 1, 2023
Our Copywriter will be responsible for developing marketing and content strategies and plans for a wide variety of channels and formats to support Nickerson and our client-partners with a focus on creating thoughtful, compelling, and error-free copy, this role will directly execute various integrated marketing campaign strategies.
Roles & Responsibilities:
- Candidate must be a strong writer, thinker, and a well-connected communicator who understands how to engage with Nickerson’s client-partners and internal team
- Manage strategic copywriting and content development for client-partners and Nickerson
- Assist with managing strategy and execution of long and short-term high-impact communications and integrated marketing campaigns
- Support the development of long- and short-form, traditional and digital content, including but not limited to advertisements, event collateral, SEO-optimized website content and blog articles, social posts, award submissions, corporate communications, and crisis communications
- Plan, direct, and coordinate copywriting efforts, overseeing the Nickerson team’s execution
- Collaborate closely with marketing, creative services, PR & communications, web and social media teams to establish and execute integrated marketing efforts
- Participate in calls with client-partners
- Work efficiently to ensure projects remain within scope
- Support the strategic development of Nickerson’s positioning within the marketplace
- Prepare and deliver performance metrics to account leads
- Manage coordinators and senior coordinators
- Oversee direct reports, including holding weekly 1:1 meetings
- Ensure team is adhering to best practices and provide guidance to team and senior leadership team on opportunities for enhancements of systems, procedures, and best practices
- Support management of Nickerson’s new business pipeline, including identification of growth opportunities within current client-partners
- Hold leadership roles within industry organization(s)
- Attend networking events monthly, representing Nickerson at various events
- Foster a sense of culture across the team and agency
- Maintain a strong attention to detail
The Ideal Candidate Will Have
- 2+ years experience in SEO content development
- 3+ years experience in copywriting, content development, and managing internal and external communications programs
- Bachelor’s degree in journalism, communications, English, or similar field preferred
- Advanced writing, verbal communications, presentation, and project management skills
- Proven ability to manage multiple projects simultaneously in a fast-paced environment under tight deadlines
- Self-starter and team player willing to roll up their sleeves to get the job done
- Competence in Microsoft programs, including Word, Excel, and PowerPoint. Teams and OneDrive experience a plus
- Previous experience with project management software (e.g. Asana, Monday, etc.) a plus
- Experience utilizing a CRM (ideally Salesforce) a plus
Location
- Team member will work fully remotely with some anticipated travel to client-partners, industry events, etc.