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Senior Specialist, Social Media

July 22, 2022

Social Media

As Senior Specialist, Social Media, you will oversee the strategic development and execution of integrated digital marketing and social media campaigns for Nickerson and its diverse portfolio of client-partners.


  • Assist in the management of client-partner accounts, participating in client-partner calls, providing strategic guidance
  • Develop strategic digital marketing and social media campaigns on behalf of our client-partners
  • Build and maintain strategic content calendars and campaign plans for client-partners
  • Maintain a strong understanding of social media platforms and trends
  • Develop creative content, speaking in multiple voices on behalf of partners
  • React quickly to crisis situations
  • Support in the monitoring and management of social media during a crisis
  • Collaborate across all Nickerson departments (creative services, PR, communications, marketing, events) to develop integrated social and digital media strategies, programs and campaigns
  • Develop and foster influencer relationships to further promote Nickerson’s client-partners
  • Prepare and deliver social media performance metrics to Nickerson’s leadership team
  • Support with the expansion of Nickerson’s social media team, including conducting interviews for potential team members
  • Mentor and manage social media team members who are direct reports
  • Oversee managers, senior coordinators, coordinators, and associates
  • Support new team member onboarding
  • Manage administration across accounts, including strategic reporting, scheduling interviews, etc.
  • Adhere to agency systems, processes, and best practices
  • Foster a sense of culture across team and agency
  • Represent Nickerson at various events
  • Participate in industry organizations


  • Flexible, remote work options
  • Comprehensive medical package, including medical, dental, vision
  • Flexible PTO
  • 401K plan with matching
  • Short- and long-term disability, life insurance paid 100% by company
  • Paid participation in industry organizations
  • Commitment to career enhancement, coaching, skill training, and certification opportunities
  • Corporate support for your charitable efforts
  • Nickerson is an Equal Opportunity Employer, committed to fostering a diverse, equitable, and inclusive workplace

Desired Skills & Qualifications:

  • 4+ years’ experience in social media or digital marketing management
  • Experience across a variety of social media platforms, including LinkedIn, TikTok, Instagram, Facebook, and others
  • Sophisticated writer, with strong presentation and project management skills
  • Strong attention to detail
  • Proven ability to manage multiple projects simultaneously, under tight deadlines
  • Strategic yet creative thinker, self-starter
  • Team player willing to roll up their sleeves and collaborate to get the job done
  • Competence in Microsoft Suite including Word, Excel, PowerPoint, Teams, OneDrive
  • Experience with Salesforce, Cision, Asana softwares a plus

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