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Senior Manager, Retail & Lifestyle PR & Communications

September 12, 2022

Remote / Boston
PR & Communications
Fulltime

Our Senior Manager, Retail & Lifestyle PR & Communications will promote Nickerson and our clients by developing communications strategies and programs to promote and gain overall brand recognition for our retail and lifestyle client-partners across our portfolio. This role will require a strong background in relevant PR & Communications industry experience to guide and inform our client-partners. We are looking for a well-connected communicator who understands how to engage with a wide variety of audiences through relevant channels including consumer, trade, corporate and social channels. Candidate must be a sophisticated writer and thinker, and a well-connected communicator who understands how to engage with the wide variety of the audiences we serve.

Role & Responsibilities:

  • Lead the strategy and execution of long- and short-term high impact PR and integrated marketing campaigns for lifestyle and retail clients including media tours, feature story development and pitching, social media programs, press releases, award programs, persona messaging, executive speaker placement, etc.
  • Build and maintain relationships with key reporters, editors, and analysts
  • Serve as main point of contact for all external media inquiries
  • Serve as a main point of contact for Nickerson’s client-partners
  • Manage coordinators, senior coordinators, and managers
  • Manage projects to ensure all action items/deliverables are met
  • Lead client-partner meetings
  • Support the management of client expectations, ensuring projects remain within scope
  • React quickly to and assist in the management of crisis situations
  • Collaborate across creative services, events, and social media departments to develop and execute integrated communications programs
  • Review team’s work to ensure accuracy, quality
  • Adhere to agency systems, processes and best practices, serving as example for Nickerson team
  • Hold Lunch & Learn sessions to train team on best practices, new tools, etc.
  • Prepare and deliver PR performance metrics to Leadership Team
  • Hold at least one (1) leadership role in an industry organization
  • Identify business development opportunities within current client-partner relationships
  • Attend multiple networking events monthly
  • Foster a sense of culture across the team and agency

The Ideal Candidate Will Have:

  • Demonstrated exemplary writing and critical-thinking abilities
  • A proven record of placing clients in top tier local Boston publications/channels
  • Demonstrated ability to effectively manage external communications, public affairs, and media relations campaign development
  • Knowledge of the retail industry ideally with 3+ years of public relations experience within the industry
  • Demonstrated ability to lead client-partner accounts
  • A willingness to represent the agency at networking events, through professional memberships
  • The ability to adapt and add value within a highly innovative agency
  • Competence in Microsoft computer programs including Word, Excel, and PowerPoint. Teams and OneDrive experience a plus
  • Previous experience with project management software (e.g. Asana, Monday, etc.)
  • Experience managing a CRM (ideally Salesforce)

Location and Travel:

Team member will work fully remotely with some anticipated travel to client-partners, industry events, etc.

Candidates must be based in Boston, MA

Apply Online