Senior Manager, Marketing
April 24, 2023
Our Senior Manager, Marketing, will work closely with our Director, Marketing Strategy, to develop and execute integrated marketing strategies and campaigns that positively position and drive name recognition — and revenue — for Nickerson and our client-partners. We are looking for a well-connected communicator who understands how to plan and create multifaceted marketing campaigns that will engage with target audiences and convey necessary messaging. Candidate must be a sophisticated writer and thinker who understands how to engage with the wide variety of the audiences we serve.
Role & Responsibilities:
- Develop and execute strategic marketing plan(s) for Nickerson and our client-partners
- Manage integrated marketing campaigns and projects on behalf of Nickerson and our client-partners
- Provide strategic marketing guidance and expertise to Nickerson and our client-partners
- Support the development of Nickerson’s business relationships and growth, identifying opportunities for scope expansion within our current client-partner base
- Collaborate across creative services, PR and communications, and social media teams to develop and execute integrated marketing programs
- Manage projects to ensure all action items, deadlines, and deliverables are met
- Lead client-partner meetings and follow-up conversations
- Support the management of client expectations, ensuring projects remain within scope
- Serve as a main point of contact for Nickerson’s client-partners
- React quickly to and assist in the management of crisis situations
- Oversee coordinators, and associates, providing coaching and professional development
- Manage direct reports, including holding weekly 1:1 meetings
- Review team’s work to ensure accuracy and quality
- Adhere to agency systems, processes, and best practices, serving as an example for the Nickerson team
- Lead Lunch & Learn sessions to train team on best practices, new tools, etc.
- Prepare and deliver marketing performance metrics to leadership
- Hold at least one (1) leadership role in an industry organization
- Support business development with proposals that ensure Nickerson’s capabilities align with client-partners’ needs
- Represent Nickerson by attending multiple networking events monthly
- Foster a sense of culture across the team and agency
- Maintain a strong attention to detail
The Ideal Candidate Will Have:
- Demonstrated exemplary strategic planning, writing and critical-thinking abilities
- Bachelor’s degree in marketing, communications, or related field preferred
- A proven record of developing and executing go-to-market strategies
- Demonstrated ability to effectively manage integrated marketing teams to drive campaigns from conception to execution
- Knowledge of the commercial real estate, AEC, and prop-tech space, ideally with 3+ years of experience within the industry
- Demonstrated ability to lead and manage client-partner accounts
- A willingness to represent the agency at networking events through professional memberships
- Self-starter and team player willing to roll up their sleeves to get the job done
- Competence in Microsoft computer programs including Word, Excel, and PowerPoint. Teams and OneDrive experience a plus
- Previous experience with project management software (e.g. Asana, Monday, etc.) a plus
- Experience managing a CRM (ideally Salesforce) a plus
Location and Travel:
Team member will work fully remotely, with some anticipated travel to client-partners, industry events, etc.
High preference for candidates based in New York City, NY, or Boston, MA